Music: SIDECAR TOMMY
Animation and concept by Local Androids.
Augmented reality is a new hype. Many large companies like Adidas, BMW, Playstation and many more are already using it for the promotion of their products. If you're not familiar with AR you may want to take a look at the V2 website. They concern themselves with all sorts of AR projects. It's new, spectacular and still a bit wobbly.
AR might improve our lives but many people are still hesitant to embrace AR, what if we get overwhelmed by digital adds and commercials? "AR-YOU" video visualizes how AR can be used so we won't have to see all the intrusive media that we are exposed in our everyday lives.